Virtual Assistant

Admin
Expertise

Streamlined
Operations

Marketing &
Social media

Customer Service

virtual assistant talking to a pet business owner in her living room

Sarah L

Daycare Owner

Dog Home daycare

Sophie S.

Daycare

Staff

Headshot of dog walker

Meg M.

Walking

Manager

Boarding facility and owner with pets
dog boarder headshot

Olivia N.

Boarding

Manager

Dog walker in the park with dogs
Headshot of dog walker

Sarah L.

Dog

Walker

Chloe D.

Retail

Staff

Dog Wakler in park
Dog walker headshot

Ashley F.

Part Time

Walker

cat care condo
cat care condo headshot

Jess S.

Cat Care

Staff

Emily H.

Full Time

Walker

Dog trainer in park with golden retriever
Dog trainer headshot

Lily A.

Trainer

What's Included with Our HR Program

The ultimate goal is to transform the approach to staff management and enable growth by turning the business into an employer of choice

Hiring &
Onboarding

This service helps you find the right people and set them up for success from day one. From writing job posts and screening applicants to structured interviews and onboarding checklists, we make sure every new hire starts strong.

Leadership Support &
Culture

This service is designed to support you as a leader and strengthen your workplace culture. Through coaching, feedback systems, and team-building strategies, we help you create a positive, accountable environment for your business.

Staff Training &
Development

This service focuses on helping your team grow and stay engaged. We create clear training paths, performance check-ins, and coaching tools that build confidence, strengthen communication, and keep your staff motivated to deliver.

HR Systems &
Compliance

his service builds the structure your business needs to run smoothly and protected. From clear employee policies and contracts to organized records and compliance , we help you create reliable HR systems

Focus Areas

This service is built to tackle one of the biggest challenges in the pet care industry finding, keeping, and supporting great people. It gives you direct access to HR experts who help you build a stable, skilled team that can meet growing client demand and keep your business running strong.

Virtual
Assistant

This program combines expert virtual assistants with smart technology to streamline operations, automate tasks, and eliminate admin overload—freeing your time, reducing stress, and helping your business run efficiently, grow faster, and thrive with ease.
virtual assistant talking to a pet business owner in her living room

Sarah L

Daycare Owner

What's Included with Your Virtual Assistant

The goal is to help you cut through the day-to-day chaos and give you back your time by taking admin work off your plate.

Admin
Expertise

This service is run by experienced pet-industry admins who get what your business is really like. They use their know-how and smart tools to simplify your operations, ease your workload, and help your business grow steadily.

Marketing &
Social media

This service helps you stay visible and connected. From managing social media posts and emails to organizing campaigns and creating on-brand content, your VA keeps your marketing consistent and engaging.

Streamlined
Operations

This service helps you set up digital tools and SOPs that make everyday operations smoother automating things like scheduling, billing, and tracking client and pet info such as vaccines or medical records. Keeping you always on track.

Clients &
Customer Service

This service ensures every client feels cared for and connected. Your VA handles inquiries, confirms bookings, follows up after services, and keeps communication clear, timely, and genuinely personal.

Our Other Solutions

Delivering tailored solutions through a proven process — designed to understand your business, identify opportunities, and create lasting, measurable success.

01

Coaching
Package

While the Virtual Assistant / Systems Package is dedicated to implementation and software mastery, the Coaching Package is a comprehensive, multi-month program focused on phased, foundational infrastructure building and helping owners transition to a scalable, process-driven enterprise

03

Human
Resources

This is a specialized, deep-dive solution focused solely on the critical limiting factor for growth: human resources. It provides immediate, specialized access to experts to build a stable, skilled workforce and manage compliance, contrasting with the VA package's focus on technological efficiency

00

CEO On-
Demand

Our CEO On-Demand is a Pay-as-You-Go Monthly package with flexible terms (pause or cancel anytime with 15 days' notice). It is designed for urgent needs and real-time guidance, offering dedicated, one-on-one executive coaching and problem-solving, rather than the VA package's focus on system implementation.

Client Testimonial

Meet one of our clients who we’ve helped grow with.

Knowledge

Learn deeply. Lead with understanding.

Consistency

Practice daily. Deliver with reliability.

Confidence

Trust yourself. Lead with clarity.

Start the Next Step
Today

Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!

Discover

Find clarity in every step.

Connect

Partner with experts who care.

Thrive

Build success with confidence.

Words from Our Community

Real stories from people like you, growing better businesses, stronger teams, and lasting success!

Nancy S

Dog Waker,

Pet Sitter

Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand.  Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways.   Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!

 

Kate F

K9 Kate

Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.

Jennifer G

Platinum

Paws

My decision to partner with Jessica as my business coach stands out as a singularly excellent investment. Her passion for fostering the growth of commercial enterprises is palpable, extending across the entire spectrum from modest, bootstrapped operationsto major corporate structures. She implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies.

Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation. You can expect nothing less than candid, honest feedback and a commitment to realistic, actionable goals you can achieve weekly. Crucially, she maintains a consistent level of accountability, ensuring you remain firmly on track toward your long-term objectives.

Nicola S

We Wag

Working with Matthew has been a game changer. His expertise helped me organize my business, implement growth strategies, and navigate challenges with confidence. He’s a trusted sounding board who truly understands the pet care industry. I’m so grateful for his insight and support.

John Doe

Walker

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John Doe

Walker

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Lisa M

Weather or

not

I began working with Jessica Abernathy at the start of COVID, and I can honestly say she helped keep me sane during one of the most challenging times for small businesses. Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
 

John Doe

Walker

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