Who is on your side
Operators, not personalities.
Everyone at the front of the room has built, run, hired for or fixed a real pet business. That lived experience is the entry requirement—not a biography written around theory.
Founder · Strategy, growth & operations
Matthew Kutas
Matthew has spent more than three decades building, scaling and operating pet-service businesses—including growing companies into seven-figure operations.
His work sits underneath the business: positioning, pricing, operating model, management structure, service delivery and the path from owner-dependent operation to a company with value beyond its founder.
He brings the perspective of someone who has carried payroll, built teams, handled service failures, managed growth and made the decisions he now helps other owners navigate.
Work with Matthew ↗Founder · Coaching, people & systems
Jessica Abernathy
Jessica works where strategy meets the day-to-day reality of leading people and keeping the business moving.
Her coaching brings structure to hiring, accountability, workflows, administrative capacity and the owner’s ability to follow through. She is direct, practical and deeply focused on turning plans into repeatable action.
Jessica also leads the virtual-assistant and operational support capability, helping owners move recurring work into the right hands and the right systems.
Work with Jessica ↗
The wider bench
The right experience for the problem in front of you.
No three people know everything. When the work needs a specialist, we bring in someone who knows that terrain rather than pretending one generalist can answer it all.
Lisa Large
Client experience, staff training & behaviourTraining systems, service standards, daycare programs, safety and client retention.
Tari
Grooming operationsGrooming-floor performance, team capability, service delivery and business operations.
Jon
Retail & productPet retail, merchandising, customer experience and commercial decision-making.
Agency partners
Specialist executionCurated legal, finance, HR, technology, marketing, insurance and implementation expertise.
How we work
Tell the truth early.
We will not protect a weak idea, bad economics or an avoidable people problem from scrutiny.
Make the work usable.
Recommendations become decisions, tools, owners, cadence and next actions—not a deck that sits unopened.
Respect the reality.
Pet services are labour-intensive, trust-based and physically constrained. The strategy must work on the floor.
One business. The right level of support.
Bring us the business behind the brand.
Bring us the pressure point, the decision or the stage you are trying to reach. We will help you identify what needs to change next.
Talk through your business ↗