Human
Resources

This service is a focused, hands-on solution built to tackle one of the biggest growth challenges: finding and keeping great people. It connects you with HR experts who help you build a strong, reliable team and put clear systems in place to stay compliant and confident as you grow.
Dog Home daycare

Sophie S.

Daycare

Staff

Headshot of dog walker

Meg M.

Walking

Manager

Boarding facility and owner with pets
dog boarder headshot

Olivia N.

Boarding

Manager

Dog walker in the park with dogs
Headshot of dog walker

Sarah L.

Dog

Walker

Chloe D.

Retail

Staff

Dog Wakler in park
Dog walker headshot

Ashley F.

Part Time

Walker

cat care condo
cat care condo headshot

Jess S.

Cat Care

Staff

Emily H.

Full Time

Walker

Dog trainer in park with golden retriever
Dog trainer headshot

Lily A.

Trainer

What's Included with Our HR Program

The ultimate goal is to transform the approach to staff management and enable growth by turning the business into an employer of choice

Hiring &
Onboarding

This service helps you find the right people and set them up for success from day one. From writing job posts and screening applicants to structured interviews and onboarding checklists, we make sure every new hire starts strong.

Leadership Support &
Culture

This service is designed to support you as a leader and strengthen your workplace culture. Through coaching, feedback systems, and team-building strategies, we help you create a positive, accountable environment for your business.

Staff Training &
Development

This service focuses on helping your team grow and stay engaged. We create clear training paths, performance check-ins, and coaching tools that build confidence, strengthen communication, and keep your staff motivated to deliver.

HR Systems &
Compliance

his service builds the structure your business needs to run smoothly and protected. From clear employee policies and contracts to organized records and compliance , we help you create reliable HR systems

Focus Areas

This service is built to tackle one of the biggest challenges in the pet care industry finding, keeping, and supporting great people. It gives you direct access to HR experts who help you build a stable, skilled team that can meet growing client demand and keep your business running strong.

Our Other Solutions

Delivering tailored solutions through a proven process — designed to understand your business, identify opportunities, and create lasting, measurable success.

01

Coaching
Package

While the Human Resources Package provides a deep-dive solution on staffing and compliance, the Coaching Package is a comprehensive, multi-month program focused on phased, foundational infrastructure building (which includes HR practices as one phase in its long-term roadmap) and moving the business to a scalable, process-driven enterprise

02

Virtual
Assistant

The Virtual Assistant / Systems Package is dedicated purely to technological efficiency and process standardization, focusing on offloading administrative burdens and automating tasks like scheduling and billing. This contrasts with the HR package's focus on building human capital

00

CEO On-
Demand

Our CEO On-Demand is a Pay-as-You-Go Monthly package with flexible terms (pause or cancel anytime with 15 days' notice). It is designed for urgent needs and real-time guidance, offering dedicated, one-on-one executive coaching and problem-solving, rather than the HR package's focus on systems implementation and compliance

Client Testimonial

Meet one of our clients who we’ve helped grow with.

Knowledge

Learn deeply. Lead with understanding.

Consistency

Practice daily. Deliver with reliability.

Confidence

Trust yourself. Lead with clarity.

Start the Next Step
Today

Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!

Discover

Find clarity in every step.

Connect

Partner with experts who care.

Thrive

Build success with confidence.

Words from Our Community

Real stories from people like you, growing better businesses, stronger teams, and lasting success!

Nancy S

Dog Waker,

Pet Sitter

Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand.  Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways.   Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!

 

Kate F

K9 Kate

Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.

Jennifer G

Platinum

Paws

My decision to partner with Jessica as my business coach stands out as a singularly excellent investment. Her passion for fostering the growth of commercial enterprises is palpable, extending across the entire spectrum from modest, bootstrapped operationsto major corporate structures. She implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies.

Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation. You can expect nothing less than candid, honest feedback and a commitment to realistic, actionable goals you can achieve weekly. Crucially, she maintains a consistent level of accountability, ensuring you remain firmly on track toward your long-term objectives.

Nicola S

We Wag

Working with Matthew has been a game changer. His expertise helped me organize my business, implement growth strategies, and navigate challenges with confidence. He’s a trusted sounding board who truly understands the pet care industry. I’m so grateful for his insight and support.

John Doe

Walker

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John Doe

Walker

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Lisa M

Weather or

not

I began working with Jessica Abernathy at the start of COVID, and I can honestly say she helped keep me sane during one of the most challenging times for small businesses. Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
 

John Doe

Walker

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