Jessica implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies. Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation.
Welcome to our community!
Built For Your Business.
- Free Your Time
- Increase Revenue
- Decrease Expenses
Where pet care companies come to thrive—with customized programs built to meet every owner’s needs and drive clarity, confidence, and lasting success.
Sophie S.
Daycare
Megan M.
Walker
Olivia N.
Boarding
Sarah L.
Walker
Chloe D.
Retail
Ashley F.
Walker
Jessica S.
Cat Care
Emily H.
Walker
Lily A.
Trainer
Meet Our Founder!
We Build Sellable Assets, Not Just Jobs. with tailored support, measurable results, ready-to-use playbooks, and peer support.
Why PetBizPeople?
We Build Thriving Businesses, Not Just Jobs — with personalized guidance, proven strategies, actionable playbooks, and a supportive community to help you grow and scale with confidence.
Customization
Tailored Support: We match you with a coach, program, and toolkit designed to fit your goals, personality, and leadership style.
Accountability
Measurable Results: We track real progress across both Business Metrics (revenue, staff utilization) and Owner Metrics.
Practicality
Ready-to-Use Playbooks: Access proven marketing and operations playbooks, SOPs, pricing guides, and hiring resources from day one.
Community
Peer Support: Join Monthly Incubators to troubleshoot challenges and build a supportive network of peers who understand your journey.
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Businesses Coached
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Your Advantage
Delivering tailored solutions through a proven process — designed to understand your business, identify opportunities, and create lasting, measurable success.
The Dual Impact™ Assessment
A first-in-class diagnostic that evaluates both Your Pet Service Business (structure, scalability) and You, the Business Owner (mindset, leadership style)
The Success Partner Framework
We match you with a dedicated Success Partner who aligns with your goals, guiding growth through personalized strategy, accountability, and collaboration.
All-in-One Expert Network
Connecting you with a customized network of trusted experts — from lawyers to accountants, motivators, and mentors aligned with your unique goals.
From strategy to Systems — we’ve got you covered.
01
Customized Coaching
Structured 3, 6, or 12 Month Succes Programs that develop and utilizes a Customized Roadmap to Success.
02
Virtual Assistant
Human and virtual support for all your admin needs. streamlining operations through expert assistance, tech integration, that keeps your business running smoothly.
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CEO On-Demand
On-demand leadership and expert guidance when you need it most—strategic support to solve challenges and drive your business forward.
03
Human Resources
Staffing & Training Solutions and Strategies delivered by specialist partners and HR Experts.
Why PetBizPeople?
We Build Sellable Assets, Not Just Jobs. with tailored support, measurable results, ready-to-use playbooks, and peer support.
Customization
Tailored Support: We match you with a coach, program, and toolkit designed to fit your goals, personality, and leadership style.
Accountability
Measurable Results: We track real progress across both Business Metrics (revenue, staff utilization) and Owner Metrics.
Practicality
Ready-to-Use Playbooks: Access proven marketing and operations playbooks, SOPs, pricing guides, and hiring resources from day one.
Community
Peer Support: Join Monthly Incubators to troubleshoot challenges and build a supportive network of peers who understand your journey.
Pathway to Success
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01
Start With Insight & Direction
Complete a diagnostic assessment of your business structure and your personal leadership style to define a custom pathway.
02
Meet Your Success Partners
We match you with the Primary Success Partner or CEO Coach best suited to your profile, goals, and communication needs
03
Start Your Customized Roadmap
Start your first strategy session to refine goals, create an actionable roadmap, and immediately access proven toolkits and SOPs.
Empowering Pet Pros
Through Expert Training Support
We help you and your team build confidence, consistency, and communication through tailored training designed for pet industry professionals. Learn, grow, and lead together with Pet Biz People.
Knowledge
Learn deeply. Lead with understanding.
Consistency
Practice daily. Deliver with reliability.
Confidence
Trust yourself. Lead with clarity.
Words from Our Community
Real stories from people like you, growing better businesses, stronger teams, and lasting success!
Jennifer G
Platinum Paws
Lisa M
Weather or not
Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
Kate F
K9 Kate
Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.
Nancy S
Dog Waker, Pet Sitter
Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand. Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways. Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!
Nancy S
Dog Waker,
Pet Sitter
Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand. Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways. Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!
Kate F
K9 Kate
Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.
Jennifer G
Platinum
Paws
My decision to partner with Jessica as my business coach stands out as a singularly excellent investment. Her passion for fostering the growth of commercial enterprises is palpable, extending across the entire spectrum from modest, bootstrapped operationsto major corporate structures. She implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies.
Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation. You can expect nothing less than candid, honest feedback and a commitment to realistic, actionable goals you can achieve weekly. Crucially, she maintains a consistent level of accountability, ensuring you remain firmly on track toward your long-term objectives.
Nicola S
We Wag
Working with Matthew has been a game changer. His expertise helped me organize my business, implement growth strategies, and navigate challenges with confidence. He’s a trusted sounding board who truly understands the pet care industry. I’m so grateful for his insight and support.
John Doe
Walker
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John Doe
Walker
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Lisa M
Weather or
not
I began working with Jessica Abernathy at the start of COVID, and I can honestly say she helped keep me sane during one of the most challenging times for small businesses. Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
John Doe
Walker
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Answers About Us
Find answers to common questions, explore our process, and learn how Pet Biz People supports you and your business every step of the way.
Is this a consulting firm or a course?
This is a strategic partnership. It’s one-on-one coaching and guidance, not a self-guided course
What happens if I step away from my business for two weeks?
We work to ensure your business can run seamlessly. The goal of the Coaching Package is to reduce owner dependency by building a turnkey system
What kind of experts do I gain access to?
You gain access to our specialist network, including Staffing & HR Experts, Lawyers (for compliance), and AI & Technology Experts (for automation)
How is accountability measured, and how do you ensure the coaching delivers tangible results?
Accountability and growth are tracked using a personalized Success Dashboard. This dashboard serves as your living success scorecard, monitoring progress across two key areas: Business Metrics (including revenue, profitability, client retention, and staff utilization) and Owner Metrics (such as leadership confidence and balance). By tracking these metrics, the program ensures you are moving toward the goal of building a sellable asset, not just a job, by maintaining a focus on real, sustainable results.
What is the Dual Impact™ Assessment?
It is our signature diagnostic tool. It assesses both your business maturity (Business Avatars) and your leadership style (Owner Avatars) to create a custom pathway.
How flexible is the CEO On-Demand package?
It is a Monthly Investment. You can pause or cancel anytime with 15 days’ notice
How often can I communicate with my coach, and what platforms are used for support?
The CEO On-Demand package provides real-time access and Daily Support, On Your Terms. You can message your coach anytime via Voxer or WhatsApp. You are guaranteed to receive thoughtful, strategic responses within 24 hours, Monday–Friday. Additionally, this package includes weekly 1:1 CEO Coaching Calls (one 45-minute private session each week)
Who is the CEO On-Demand coaching package specifically designed to help?
The CEO On-Demand™ package is designed for pet professionals who want real-time access to an experienced coach who acts as their go-to business partner. It is specifically perfect for three main groups of pet business owners:
1. New Business Owners: Those who are building something from the ground up and want to launch with confidence, structure, and a smart strategy to avoid common mistakes.
2. Established Operators Looking to Scale: Owners who have proven their concept but now need experienced guidance for growth, expansion, hiring, or delegation.
3. Owners in Transition or Pivot Mode: Those whose model, market, or mindset is shifting, and they need help making strategic sense of what’s next without losing momentum.
The package is a dedicated, one-on-one executive coaching solution that addresses the isolation of leadership and can be used for urgent needs or ongoing support.
Start the Next Step
Today
Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!
Discover
Find clarity in every step.
Connect
Partner with experts who care.
Thrive
Build success with confidence.