The Dog Academy
- Training People. Empowering Pet Care.
- In-Person & Virtual
- Resources & Support
The Academy helps you train your team, build better programs, and create lasting success in every part of your pet business.
Staff Training & Certification
Empower your team with expert-led training designed for real-world pet care.
Behaviour &
Safety Assesments
Bring structure and consistency to your business with customized policies.
Daycare
Development
Transform your services with programs built to engage clients and drive growth.
Handling Safety Protocols
Protect your clients, staff, and reputation with professional onboarding.
Focus Areas
This program transforms safety and training, improving staff retention and wellness while helping businesses overcome staffing challenges and group dynamics through mastery of behavior, risk, and liability management.
Our Programs
Pet Biz People Training is led by expert dog trainers, helping you elevate your team, strengthen your business, and build lasting success.
Creating a Positive Daycare
Build thriving daycare environments rooted in structure, trust, and fun—where every dog’s safety, happiness, and learning come first.
- 12 Lessons
- 1 Certificate
Dog Walking Safety & Protocols
Understand route planning, leash management, group dynamic and safety protocols to deliver reliable, safe walking experiences.
- 12 Lessons
- 1 Certificate
Enrichment & Welfare
Discover practical ways to enhance each dog’s mental and physical well-being through structured play, sensory stimulation, and social activities.
- 12 Lessons
- 1 Certificate
Handling & Safety Protocols
Master professional handling techniques, leash control, and emergency response skills that ensure safety for dogs, clients, and staff.
- 12 Lessons
- 1 Certificate
Behaviour Assessments
Develop the skills to evaluate dogs and match them with the right services based on behavior, temperament, and individual needs.
- 12 Lessons
- 1 Certificate
Canine Behaviour & Communication
Learn to read, interpret, and respond to dog body language, signals, and emotions to build safer, more confident, and trusting interactions.
- 12 Lessons
- 1 Certificate
Nancy S
Dog Waker,
Pet Sitter
Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand. Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways. Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!
Kate F
K9 Kate
Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.
Jennifer G
Platinum
Paws
My decision to partner with Jessica as my business coach stands out as a singularly excellent investment. Her passion for fostering the growth of commercial enterprises is palpable, extending across the entire spectrum from modest, bootstrapped operationsto major corporate structures. She implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies.
Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation. You can expect nothing less than candid, honest feedback and a commitment to realistic, actionable goals you can achieve weekly. Crucially, she maintains a consistent level of accountability, ensuring you remain firmly on track toward your long-term objectives.
Nicola S
We Wag
Working with Matthew has been a game changer. His expertise helped me organize my business, implement growth strategies, and navigate challenges with confidence. He’s a trusted sounding board who truly understands the pet care industry. I’m so grateful for his insight and support.
John Doe
Walker
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Walker
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Lisa M
Weather or
not
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Walker
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From strategy to Systems — we’ve got you covered.
01
Success Partners
Structure Success Programs that develop and utilizes a Customized Roadmap to Success.
02
Virtual Assistant
Human and virtual support streamlining operations through expert assistance and seamless tech integration.
00
CEO On-Demand
On-demand leadership and expert guidance—custom support to solve challenges and drive growth.
03
Human Resources
Staffing & Training Solutions and Strategies delivered by specialist partners and HR Experts.
Client Testimonial
Meet one of our clients who we’ve helped grow with.
Knowledge
Learn deeply. Lead with understanding.
Consistency
Practice daily. Deliver with reliability.
Confidence
Trust yourself. Lead with clarity.
Start the Next Step
Today
Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!
Discover
Find clarity in every step.
Connect
Partner with experts who care.
Thrive
Build success with confidence.