Purpose Driven.
Pet Focused.
Growth Obsessed.
About Us
How We Do it
Through Proven Solutions that work
Our team brings decades of experience to the table, offering hands-on coaching, practical tools, and a supportive community designed to help you grow confidently and sustainably.
We Don't Teach Theory. We Teach From Real Experience.
OUR MISSION
Most Pet Biz are built around passionate founders
Our mission is to help those founders build businesses that are stronger, more profitable, less dependent on the owner, and positioned for long-term success.
WHAT WE BELIEVE
You deserve coaches who understand your reality
Pet businesses deserve advisors who understand the realities of staffing, scheduling, client expectations, service delivery, profitability, and growth.
Our Promise
Ongoing Support and Expertise
We will never recommend strategies we haven't seen work in the real world. Every framework, system, tool, and process we share has been tested inside real pet businesses.
Meet The Operators Behind. Pet Biz People.
We’ve built businesses. Led teams. Solved problems. Created systems. Managed growth.Now we help other owners do the same.
CEO, Founder, Builder, Coach.
Matthew is a pet industry trailblazer who has built and scaled multiple successful Pet Care Businesses , With over 25+ years of expertise, he has pioneered innovative service programs and scalable strategies that redefine pet care excellence and success.
Jessica
Abernathy
Founder , Head Coach, VA Expert
Jessica has over 20 years of leadership in the pet and lifestyle industries, I combine strategic consulting, hands-on support, and a trusted expert network to help pet professionals achieve growth, balance, and lasting success.
Builder, Retail & Product Expert
Jonathan is the Founder and Chief Executive Officer of Wooftown Inc., an omni-channel retailer and manufacturer committed to serving dedicated dog parents with healthy dog foods, treats, and other essential products.
Coach,Trainer , Behaviour Expert
Lisa an internationally certified Canine Behaviour Consultant, Trainer, and Service Dog Coach with 15+ years’ experience. She helps dogs, people, and teams thrive training staff, building daycare programs, and transforming behaviour through science and empathy. CDBC, CPDT-KA, SDC
Natalie
Hoop
Coach, CFO, Non Profit Guru
Natalie Hoop is the Founder of Hoop Strategy & Consulting and one of Canada’s first coaches dedicated to supporting nonprofit organizations in the pet sector, helping founders and leaders build mission-driven operations that grow sustainably without burning out their teams.
Coach, Strategy, Systems Guru
As CEO and Founder, Teresa is a leading pet-care voice in Canada, combining strategic leadership and decades of hands-on industry experience to guide pet founders, elevate standards of care, and build trusted, sustainable businesses across the pet sector.
Meet The Pet Biz People Agency .
Hands-on service partners for owners who need more than advice.
Pet Biz People is supported by an Agency of specialists who provide operational, marketing, admin, HR, and systems support. We are not a referral network. We are integrated team members dedicated to your success.
What The Agency Does
An extension of your team, providing:
Numbers Support : Know Your Numbers for real growth
Admin & HR: Hiring, onboarding, and management.
Marketing Growth: Campaigns and content execution.
Emotional Support: A partner in your corner.
Systems Implementation: SOPs and software setup.
Hands-on Execution: We do the work with you.
Anne-Marie
Kaden
Tiny Paws Bookkeeping
Erika Chamberlain
Marketing Website Barketing Solutions
Jax (Jacqueline)
Professional Credential Coach
Jennifer Gardner
Automation Expert, Platinum Paws
Joe Gelderman
HR/ Staffing The Steering Group
Joe
Latona
HR Solutions, WalkerScout
Mike
Wendel
Content, Digital Marketing
Ray
AI Expert, Lighthouse Force
Your Success Partners
Our Success Partner Network connects you with curated experts—strategists, coaches, and specialists ready to support every stage of your business growth.
Boarding • Walking • Retail
From wee to large, puppy to senior, Uberdog creates customized programs that you and your dog will adore.
Boarding • Walking • Retail
From wee to large, puppy to senior, Uberdog creates customized programs that you and your dog will adore.
Boarding • Walking • Retail
From wee to large, puppy to senior, Uberdog creates customized programs that you and your dog will adore.
Boarding • Walking • Retail
From wee to large, puppy to senior, Uberdog creates customized programs that you and your dog will adore.
Boarding • Walking • Retail
From wee to large, puppy to senior, Uberdog creates customized programs that you and your dog will adore.
Your Team Success Hub
We Build Sellable Assets, Not Just Jobs. with tailored support, measurable results, ready-to-use playbooks, and peer support.
Customization
Tailored Support: We match you with a coach, program, and toolkit designed to fit your goals, personality, and leadership style.
Accountability
Measurable Results: We track real progress across both Business Metrics (revenue, staff utilization) and Owner Metrics.
Practicality
Ready-to-Use Playbooks: Access proven marketing and operations playbooks, SOPs, pricing guides, and hiring resources from day one.
Community
Peer Support: Join Monthly Incubators to troubleshoot challenges and build a supportive network of peers who understand your journey.
Pathway to Success
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01
Your Detailed Assessment
Complete a diagnostic assessment of your business structure and your personal leadership style to define a custom pathway.
02
Meet Your Success Partner + Network
We match you with the Primary Success Partner or CEO Coach best suited to your profile, goals, and communication needs
03
Start Your Roadmap and Toolkits
Start your first strategy session to refine goals, create an actionable roadmap, and immediately access proven toolkits and SOPs.
Start the Next Step
Today
Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!
Discover
Find clarity in every step.
Connect
Partner with experts who care.
Thrive
Build success with confidence.