Jessica implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies. Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation.
Support From People Who Have Done It
Grow Your
Your PetBiz!
Build It Right. Grow It Strong. Scale It Smart
Leadership & Growth Coaching
Elevate your business with expert coaching that drives growth and lasting success.
Team &
Hiring Solutions
Build a great team through smart hiring and training that inspires excellence.
Systems &
Smarter Operations
Build systems that drive growth, simplify operations, and create lasting impact.
Profit &
Scaling Roadmap
Build a profit roadmap that helps you earn more, plan better, and grow smarter.
Our Expertise
We were you ! With 25 years starting, growing, and scaling pet businesses, we help you become confident, capable, and in control building a thriving pet care biz that supports your lifestyle and passion.
Meet Our Founder!
We Build Sellable Assets, Not Just Jobs. with tailored support, measurable results, ready-to-use playbooks, and peer support.
Why PetBizPeople?
We partner with you to build a standout pet business custom built for your goals and growth
Customization
Tailored Support: We match you with a success partner, a program, and toolkit designed to fit your goals, personality, and leadership style.
Expertise
We Have Done it: Learn from proven pet industry leaders who’ve built, scaled, and sustained successful businesses from real experience not theory.
Effectiveness
Proven Playbooks: Access successful marketing and operations playbooks, SOPs, pricing guides, and hiring resources from day one.
Team
Real Support: Be part of a powerful network , owners, experts, and support partners working together to help every pet business thrive
Industry Expertise
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Your Advantage
We create strategies built for you, because your business deserves more than a boxed solution.
The Pet Biz Method
Our custom discovery process built on industry expertise to understand goals, uncover opportunities, and create success.
Your Success Coaches
We pair you with Coaches who have already been there and done it. Work side by side with proven business owners from start up to 7 figures.
The Pet Biz Agency
A handpicked network of trusted experts from accountants, lawyers, AI Marketing all supporting your business growth.
From Programs to Support we’ve got you covered!
01
Success Coaches
Customized Coaching Programs that develop and utilizes a Proven Roadmap to Success.
02
Virtual Assistant/ HR Support
Human and virtual support streamlining operations through expert assistance and seamless tech integration.
00
CEO On-Demand
On-demand leadership and expertise to support and solve challenges that drive growth in real time
03
Pet Biz Agency
Solutions and Strategies delivered by specialist partners from Leadership Marketing, Accountants. and much more
Why PetBizPeople?
We Build Sellable Assets, Not Just Jobs. with tailored support, measurable results, ready-to-use playbooks, and peer support.
Customization
Tailored Support: We match you with a coach, program, and toolkit designed to fit your goals, personality, and leadership style.
Accountability
Measurable Results: We track real progress across both Business Metrics (revenue, staff utilization) and Owner Metrics.
Practicality
Ready-to-Use Playbooks: Access proven marketing and operations playbooks, SOPs, pricing guides, and hiring resources from day one.
Community
Peer Support: Join Monthly Incubators to troubleshoot challenges and build a supportive network of peers who understand your journey.
How To Get Started
Through our simple three-step process, we learn your goals, uncover growth opportunities, and create the custom strategy that brings you business success.
01
The Discovery
We dive deep into your business to uncover goals, challenges, and opportunities for growth.
02
Your Match
We connect you with a trusted Success Partner perfectly aligned with your goals and vision.
03
Your Roadmap
Together, we design your custom roadmap to turn insight into action and lasting success.
Empowering Pet Pros Through Expert Training Support
We help you and your team build confidence, consistency, and communication through tailored training designed for pet industry professionals. Learn, grow, and lead together with Pet Biz People.
Knowledge
Learn deeply. Lead with understanding.
Consistency
Practice daily. Deliver with reliability.
Confidence
Trust yourself. Lead with clarity.
Words from Our Community
Real stories from people like you, growing better businesses, stronger teams, and lasting success!
Jennifer G
Platinum Paws
Lisa M
Weather or not
Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
Kate F
K9 Kate
Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.
Nancy S
Dog Waker, Pet Sitter
Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand. Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways. Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!
Nancy S
Dog Waker,
Pet Sitter
Jessica knows when to be compassionate or tough when she needs to be, and always encouraging. She listens to you and relates on a level that you can understand. Jessica has an extensive knowledge of the pet industry, and shares in many helpful ways. Jessica has coached and mentored me for over 10 years and I couldn’t imagine anyone else doing that!!
Kate F
K9 Kate
Matthew has been instrumental in strengthening K9 Kate’s — both personally and professionally. His rare mix of experience, intuition, and humanity helped us solve industry challenges in ways that truly fit our business. Thanks to his guidance, we’re stronger, smoother, and finally ahead of problems before they arise. I couldn’t recommend Matthew and th team more highly.
Jennifer G
Platinum
Paws
My decision to partner with Jessica as my business coach stands out as a singularly excellent investment. Her passion for fostering the growth of commercial enterprises is palpable, extending across the entire spectrum from modest, bootstrapped operationsto major corporate structures. She implements innovative, forward-thinking techniques designed to spur sales acceleration and refine core marketing strategies.
Jessica is not an advocate of a generic, one-size-fits-all model. Instead, she employs a deeply personalized approach: she meticulously assesses your company’s intrinsic strengths and specific weaknesses, building a tailored plan from that foundation. You can expect nothing less than candid, honest feedback and a commitment to realistic, actionable goals you can achieve weekly. Crucially, she maintains a consistent level of accountability, ensuring you remain firmly on track toward your long-term objectives.
Nicola S
We Wag
Working with Matthew has been a game changer. His expertise helped me organize my business, implement growth strategies, and navigate challenges with confidence. He’s a trusted sounding board who truly understands the pet care industry. I’m so grateful for his insight and support.
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Walker
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Lisa M
Weather or
not
I began working with Jessica Abernathy at the start of COVID, and I can honestly say she helped keep me sane during one of the most challenging times for small businesses. Jessica was instrumental in helping me write and implement my Standard Operating Procedures and create an effective hiring system. While many companies struggled or even closed, our business not only survived, we thrived, thanks to Jessica’s guidance, structure, and unwavering support. I’m so grateful for her expertise and encouragement.
John Doe
Walker
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Answers About Us
Find answers to common questions, explore our process, and learn how Pet Biz People supports you and your business every step of the way.
Is this a consulting firm or a course?
This is a strategic partnership. It’s one-on-one coaching and guidance, not a self-guided course
What happens if I step away from my business for two weeks?
We work to ensure your business can run seamlessly. The goal of the Coaching Package is to reduce owner dependency by building a turnkey system
What kind of experts do I gain access to?
You gain access to our specialist network, including Staffing & HR Experts, Lawyers (for compliance), and AI & Technology Experts (for automation)
How is accountability measured, and how do you ensure the coaching delivers tangible results?
Accountability and growth are tracked using a personalized Success Dashboard. This dashboard serves as your living success scorecard, monitoring progress across two key areas: Business Metrics (including revenue, profitability, client retention, and staff utilization) and Owner Metrics (such as leadership confidence and balance). By tracking these metrics, the program ensures you are moving toward the goal of building a sellable asset, not just a job, by maintaining a focus on real, sustainable results.
What is the Dual Impact™ Assessment?
It is our signature diagnostic tool. It assesses both your business maturity (Business Avatars) and your leadership style (Owner Avatars) to create a custom pathway.
How flexible is the CEO On-Demand package?
It is a Monthly Investment. You can pause or cancel anytime with 15 days’ notice
How often can I communicate with my coach, and what platforms are used for support?
The CEO On-Demand package provides real-time access and Daily Support, On Your Terms. You can message your coach anytime via Voxer or WhatsApp. You are guaranteed to receive thoughtful, strategic responses within 24 hours, Monday–Friday. Additionally, this package includes weekly 1:1 CEO Coaching Calls (one 45-minute private session each week)
Who is the CEO On-Demand coaching package specifically designed to help?
The CEO On-Demand™ package is designed for pet professionals who want real-time access to an experienced coach who acts as their go-to business partner. It is specifically perfect for three main groups of pet business owners:
1. New Business Owners: Those who are building something from the ground up and want to launch with confidence, structure, and a smart strategy to avoid common mistakes.
2. Established Operators Looking to Scale: Owners who have proven their concept but now need experienced guidance for growth, expansion, hiring, or delegation.
3. Owners in Transition or Pivot Mode: Those whose model, market, or mindset is shifting, and they need help making strategic sense of what’s next without losing momentum.
The package is a dedicated, one-on-one executive coaching solution that addresses the isolation of leadership and can be used for urgent needs or ongoing support.
Start the Next Step
Today
Ready to grow your pet business? Let’s turn your goals into action, ideas into results, and passion into lasting success, starting now!
Discover
Find clarity in every step.
Connect
Partner with experts who care.
Thrive
Build success with confidence.
PetBiz People
Helping pet professionals grow stronger, work smarter, and build thriving businesses with expert guidance, practical tools, and a community that truly understands the pet industry.
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